The Lab
Deal a brief. Watch the table work.
Describe the company. Name the problem. The Dealer returns a platform, an agent plan, and the first thirty days. The same motion I run, compressed into one hand.
The fleet
01
Dealer
Orchestrator
Reads the room, deals the brief, assigns the table. The strategist that never drops a thread between brand, media, and product.
- Briefs & sequencing
- Cross-agent routing
- Stakeholder reads
02
Scout
Cultural intelligence
Watches competitors, comments, culture, and the weird corners of the internet where the next idea is hiding. Flags what matters. Ignores the rest.
- Trend & competitor radar
- Social listening
- Category white space
03
Copywright
Voice
Writes in the brand’s actual voice, not ‘professional yet friendly.’ Drafts the volume so I spend my time on the line that cuts.
- Campaign copy
- Always-on social
- Scripts & landing pages
04
Buyer
Media
Buys, tests, kills, scales. No romance for underperforming cells. The closest thing in advertising to a pit boss with a conscience.
- Paid social & search
- Creative testing
- Budget reallocation
05
Nightshift
Always-on ops
CRM, community, reporting, alerts. The unglamorous work that makes the glamorous work compound. Up at 3 a.m. so you don’t have to be.
- CRM journeys
- Inbox & community
- Dawn reports
Your sit
Put a company on the table.
Real companies or a thought experiment. The Dealer writes a campaign platform and assigns the fleet. One hand at a time.
