The Wild Card Co.  /  Atlantic CityBack to the main event ↗
The Wild Card Co. / Identity No. 21

Boardwalk soul.
Ringside spirit.

Atlantic City after dark. Brass on the casino floor. Cream stock on a fight-night poster. The ace that changes the whole table. An identity for an independent studio that backs its instincts.

The Wild Card Co. ringside sealENTER TABLE 21 ↗Click to step inside
Wild Card main-event poster: Bet on the unexpected
01 / The house marks

One name. A winning hand.

Primary ivory Wild Card wordmarkPRIMARY / CASINO IVORY
Primary black Wild Card wordmarkPRIMARY / RINGSIDE INK
Ivory spade with a 21 knockoutSECONDARY / THE BLACKJACK 21
Brass spade with a 21 knockoutSECONDARY / AGED BRASS
02 / The house colors

Earned patina. Electric presence.

RINGSIDE INK#171713
OXBLOOD#8D2530
CASINO IVORY#F2E6CB
AGED BRASS#D0A96C
TABLE FELT#203C32
03 / The bill & the fine print

Set it like the main event.

DISPLAY / TEKO BOLD

The play nobody
sees coming.

Heavy, condensed, uppercase. Headline scale. Tight leading. The confidence of a name at the top of a fight card.

BODY / DM SANS

Human instinct.
Machine advantage.

Clear, grounded language beneath the showmanship. A human voice, a concrete offer, and a next move you can actually make.

Always in your corner.

The 21 is the secondary symbol, never a replacement for The Wild Card Co. Use the full wordmark for introductions. Use the spade on icons, cards, and small spaces. The ringside seal is for larger applications.

Keep the house in order.

Leave clear space around the logo equal to the spade stem. Use a single solid color when printing in one ink. The knockout SVGs keep the numeral transparent. All lettering in the logo files is outlined, so it travels without fonts.

THE COMPLETE VECTOR FAMILY

Take the identity with you.

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